Cupertino & New Delhi, 9 September 2025 – Apple is poised to unveil its new iPhone 17 lineup tonight at the much-anticipated “Awe-Dropping” event, which kicks off at 10:30 PM IST (10 AM Pacific Time). The keynote—expected to deliver surprises across hardware and software—is being livestreamed via Apple.com, the Apple TV app, and Apple’s YouTube channel IndiatimesThe Times of India.
The Lineup: Four Distinct Models
Apple’s refreshed iPhone family includes:
- iPhone 17: The base variant, featuring a 6.3-inch 120 Hz OLED display, upgraded cameras, and the new A19 chip with 8 GB RAM IndiatimesThe Hans IndiaThe Economic Times.
- iPhone 17 Air: A bold new ultra-thin entry (just ~5.5 mm), sporting a 6.6-inch OLED screen, a single 48 MP rear camera, and minimal weight (~145 g) Navbharat TimesThe Economic TimesThe Hans India.
- iPhone 17 Pro: Built for power users with the A19 Pro chip, a triple-48 MP rear module, 12 GB RAM, and enhanced cooling for sustained performance IndiatimesThe Hans IndiaThe Economic Times.
- iPhone 17 Pro Max: The flagship that’ll deliver top-tier battery life (up to ~5,000 mAh), a larger display, and premium specs curled into a slightly thicker frame The Hans IndiaCinco DíasIndiatimes.
All models will ship with iOS 26 and include refined displays, better thermals, 8K video capture, and new color options (including purple and green for the base model) IndiatimesThe Hans India.
Pricing in India: A Clear Shift to Premium
Credible leaks suggest a pricing structure that reflects rising ambitions and global chip costs:
| Model | Expected Starting Price (India) |
|---|---|
| iPhone 17 | ₹89,900 – ₹89,990 |
| iPhone 17 Air | ₹95,000 – ₹99,990 |
| iPhone 17 Pro | ₹1,24,900 – ₹1,30,000 |
| iPhone 17 Pro Max | ₹1,64,900 – ₹1,65,000 |
While the iPhone 17 Air is rumored to start in the ₹95,000–₹99,990 range GoodreturnsIndia Todaywww.ndtv.com, Pro and Pro Max variants likely carry a sharper premium, with Pro Max nearing ₹1.65 lakh—making it Apple’s costliest phone in India yet Hindustan TimesIndia TodayIndiatimes.
Timeline: From Reveal to Delivery
- Event date: 9 September 2025 (tonight)
- Pre-orders begin: 12 September
- Retail availability: 19 September in India and globally Navbharat TimesThe Economic TimesIndiatimes
Why It Matters
Apple’s iPhone 17 launch marks a pronounced shift—from design and display improvements to storage upgrades (Pro models now start at 256 GB), and even a bold move into wildly thin form factors with the Air variant. Analysts see improved camera systems (notably 48 MP telephoto lenses) and performance gains as strong value propositions, especially for those using older models IndiatimesThe Hans IndiaBloomberg.com.
From an Indian perspective, the noticeable price hikes reflect currency fluctuations and costlier hardware—yet they also underline Apple’s stronger positioning in the premium segment.
What to Look for Tonight
Watch for surprise reveals beyond the iPhones—Apple Watch Series 11, possibly Watch Ultra 3, and the new AirPods Pro 3 are likely to share the stage. That said, all eyes remain fixed on Apple’s new tagline and how the company defines “awe-dropping” in real terms Hindustan TimesWIRED.
Apple’s fresh tagline, price hikes, and introduction of the ultra-slim Air variant set the stage for a pivotal launch—not just for the company, but for premium smartphones in India. More updates expected in your inbox shortly after the event!
