New Delhi, August 2025 – Mahindra & Mahindra has pulled the covers off its Vision T SUV Concept, marking yet another bold step in India’s fast-growing SUV segment. Designed to deliver rugged looks at an accessible price point, the Vision T is being seen as a potential rival to Mahindra’s own cult-favorite, the Thar.

The Vision T concept showcases Mahindra’s evolving design language, with sharp body contours, an upright stance, and a futuristic grille design. While technical details remain under wraps, industry insiders expect the SUV to arrive with both petrol and diesel engine options, paired with advanced safety and infotainment features.

A Strategic Move to Broaden Mahindra’s SUV Lineup

Mahindra’s Thar has enjoyed massive popularity in recent years, but its higher price and off-road-focused nature limit its reach. The new Vision T aims to bridge that gap by offering a similar lifestyle-oriented design with greater city comfort and affordability. Experts suggest that this SUV could attract first-time buyers, urban families, and younger audiences looking for an adventurous yet practical vehicle.

If Mahindra manages to price it aggressively, the Vision T could not only expand the company’s SUV portfolio but also intensify competition in India’s mid-size SUV market, which already features strong players from Tata, Hyundai, and Maruti Suzuki.

Key Features and Expected Specifications

Though Mahindra has not released official specifications, industry insiders suggest the Vision T will feature a turbo-petrol and diesel engine lineup with advanced safety features, connected car technology, and a premium infotainment system. With focus on both performance and efficiency, the SUV is likely to strike a balance between daily city driving and adventurous getaways.

How Vision T Positions Against the Mahindra Thar

The Thar has built its reputation as a rugged off-roader, but it comes with a premium price tag. The Vision T, on the other hand, is expected to undercut the Thar significantly, offering an affordable option without compromising on features. Mahindra seems to be targeting customers who admire the Thar’s style but prefer a more practical and budget-friendly alternative.

Pricing Strategy: Undercutting the Thar

Industry buzz suggests that the Vision T will be launched at a competitive price point, making it accessible to a larger audience. By pricing it below the Thar, Mahindra could capture a wide segment of urban youth, first-time SUV buyers, and families looking for value-packed SUVs.